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 The fast, fun and affordable legacy that has defined America’s favorite muscle car for nearly a half century lives on in the new 2010 Ford Mustang, which incorporates an expert blend of design leadership, performance and technology at an exceptional value.

“More than 9 million customers have made Mustang one of the world’s most beloved automotive and cultural icons,” said Ken Czubay, vice president, U.S. Sales and Marketing, Ford Motor Company.  “Making sure this modern legend lives up to their expectations has been our driving force to create the best Mustang ever.  Not only is this the best Mustang ever, it’s also the best bang for the buck for our customers.”

Available this spring, the new Mustang features a new exterior and interior design, upgraded materials and a long list of must-have technologies and standard safety equipment – such as Ford’s AdvanceTrac® Electronic Stability Control system, all-speed traction control, anti-lock brakes and front and side air bags – for an affordable starting price of $20,995 (excluding destination and delivery) for the V-6 coupe and $25,995 for the convertible.  The V-8 powered GT coupe base price is $27,995; the GT convertible starts at $32,995. The Shelby GT500 Coupe has a MSRP of $46,325, while the GT500 Convertible starts at $51,225. 

Contenders Chevy Camaro and Dodge Challenger sport base sticker prices ranging from $1,000 to $2,600 more than Mustang.

The new exterior of the Mustang delivers more muscular, athletic styling, with new sheet metal except for the roof, including a refined powerdome hood, new front fenders, a sweeping beltline and a new decklid design.  Other exterior notables include new grille and fascia differentiation between the V-6 and GT models, new front and rear fascias, higher wheel arches and new LED sequential taillights.

Mustang’s interior is in a class all by itself, from the new one-piece soft touch instrument panel, chrome encircled gauges and a center console design that pampers the shifter for that perfect feel and level of control.  Subtle or high-profile, all interior elements are defined by precise ergonomic accuracy and a faithful devotion to craftsmanship that even the most discerning performance car enthusiast will appreciate. 

“Attention to detail is the bedrock of the new interior and what sets Mustang miles apart from the competition,” said Mustang Design Manager Gary Morales.

Mustang further distinguishes itself from the pack with an all-inclusive list of standard and optional industry-leading technologies and safety features.